About
Media is an important institution in the promotion of Gender Equality (Sustainable Development Goal 5). Gender representation both in terms of how men, women and genderqueer are depicted in cinema as well as in terms of the numbers that are present, visible, and have a voice in various professions related to filmmaking is crucial in promoting gender equality in the media.
It is against this backdrop, the School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai (SMCS-TISS) through a grant from the US Consulate in Mumbai has carried out a study titled: Lights, Camera, and Time for Action: Recasting Gender Equality Compliant Hindi Cinema.
Research
Given the dynamic nature of media, we expect gender representations to evolve in consonance with legal, economic, political and other changes in society and thus demand continued research attention. In this research, we studied gender representation in Hindi films both on-screen and off-screen through quantitative research. We have also attempted to capture the experiences of women as Directors, screenwriters and film critics through qualitative research.
Student Films
The School of Media and Cultural Studies has partnered with the US Consulate for a project titled “Lights, Camera and Time for Action: recasting Gender Equality Compliant Hindi Cinema.” The project aimed at studying gender parity in Hindi films, both on-screen and behind the screen from a multi-stakeholder perspective.
